Transmedialité ou Fractalité? L’acte narratif dans le context numérique
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This paper proposes a survey on the technological context from which emerged the phenomena, first of fragmentation, and then of convergence, of mass media. In fact, it is from these technological contexts that derived both the intermedia approach, characteristic of video-electronic era, and transmedia, which corresponds to the digital age. However, since the introduction of the concept ‘intermedia’, introduced by Dick Higgins in 1966, it is possible to note a wide awareness of being in a fragmented media universe that, in Higgins words, exerts a radical change of sensibilities. Higgins noted the intermedia approach as a human necessity imposed by the technological context, as an episteme that deeply transforms artistic creation. Through this social phenomenon, we will deal with the transition from the intermedia approach to the transmedia approach, both seen as the result of a technological change during which the technological component entered, in an active form, into the process of artistic creation. We will also analyze the effects that this transformation have had on the organization, or fractalization, of narrative spaces, and the way in which these new narrative spaces fully integrated the viewer into the ongoing process of creation of open, infinite and multidimensional narratives.