Ideology and (Im)politenes
MetadataShow full item record
Ideology and politeness are both concepts which have been the subject of long-standing scientific debates. In this chapter, we first try to sketch the conceptual history of the term ideology, in order to defend a non-pejorative concept of ideology as “the basis of the social representations shared by the members of a group” (van Dijk, 1998, p. 8) (cf. below, section 2). Furthermore, we will review recent developments in politeness theory, especially the “discursive turn” (Kádár & Haugh, 2013, p. 36) and then proceed to clarify the manifold interrelationship of the concept ideology and politeness and try to establish a typology of ideologies of politeness (section 3). A case study (section 4) will illustrate the insights developed in section 3.