Roberto Verganti, Design driven innovation: Changing the rules of competition by radically innovating what things mean, Boston, Harvard Business Press, 2009
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Innovation through tradition: Lessons from innovative family businesses and directions for future research De Massis A; Frattini F; Kotlar J; Petruzzelli A; Wright M (2016)In steering toward the future, innovation managers are commonly advised to dismiss the old and make way for the new. However, such "recency bias" may significantly limit a firms innovation potential and prevent it from ...
Glaziev, SY; Kaniovskyi, YM (Springer, 1991)Duffision of new technologies sumultaneously introduced into a market is studied. The relative advantages of these technologies are not clear for the imitators, who must make their choice in order to survive in the changing ...