Small- and medium-sized enterprises in a multilingual region: best practices in multilingualism or missed opportunities?
MetadataShow full item record
The paper focuses on small- and medium-sized enterprises (SMEs) located in bilingual/multilingual regions. We analyse how they manage multilingual communication, multilingual knowledge sharing, and internationalisation. The findings are based on a qualitative and quantitative study conducted on SMEs located in multilingual South Tyrol, Italy. Our data reveal that exploiting multilingualism as a competitive advantage represents a challenge for the local SMEs well before internationalisation. Language-related challenges are partly similar to those faced by large international multinationals. However, some of the specific characteristics of SMEs have a notable impact on language practices, (multilingual) knowledge sharing, and internationalisation paths.
Showing items related by title, author, creator and subject.
Veronesi D (2016)The paper, devoted to the analysis of classroom interaction in a multilingual setting, investigates the relationship between code alternation and participation by taking the example of a seminar held in an officially ...
Franceschini, R (John Benjamins, 2009)This contribution focuses on current multilingualism research initiatives, in particular on issues of cultural and linguistic diversity which influence research perspectives and choices. In addition, a new comprehensive ...
Anglicisms of IT in a Multilingual Corpus: The Role of Translation in the Language for Specific Purposes Varcasia, C; Cattani, A; Cocco, S; Orlandi, A (Angeli, 2009)Translation plays a key role in Language for Specific Purposes, especially in the field of Information Technology (IT). User guides for software and hardware products are usually written in English, and then released as ...