The Road to Crowdfunding Success: A Review of Extant Literature
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Literature on crowdfunding has devoted the bulk of its attention to identify the determinants of success of crowdfunding campaigns. In this chapter, we review this research and we highlight the main empirical results that have emerged on the topic. We describe the elements and characteristics of crowdfunding campaigns and we discuss how they relate to crowdfunding success. We show that the debate is still in its infancy with several areas in need for further investigation. In the conclusions, we call readers’ attention to some existing gaps.