The social consequences of corporate entrepreneurial practices: Evidence from global initiatives of an Italian family firm
De Massis A
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Italcementi is a well-known family business in Northern Italy, with a long story in the cement industry and has now reached the ﬁfth generation; it is well recognized for having strongly invested in building social capital and leveraged on this to create socially innovative corporate initiatives. This case study provides an insightful example of an entrepreneurial family controlling a proﬁt-oriented enterprise, with a strong social attention, especially towards the environment and the community, which, instead of conﬂicting, is found to sustain the global operations of the business itself.