View Item 
    •   Bozen-Bolzano Institutional Archive (BIA)
    • Free University of Bozen-Bolzano (UNIBZ)
    • Publications of the Faculty of Economics and Management
    • Articles - Economics and Management
    • View Item
    •   Bozen-Bolzano Institutional Archive (BIA)
    • Free University of Bozen-Bolzano (UNIBZ)
    • Publications of the Faculty of Economics and Management
    • Articles - Economics and Management
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Segmenting Chinese travelers by bagged clustering: The rise of a young independent travel market to Western Europe?

    Date
    2013
    Author
    Girish, P
    Disegna, M
    Cohen, SA
    Yan, HG
    Metadata
    Show full item record
    Abstract
    Market segmentation is ubiquitous in marketing. Hierarchical and nonhierarchical methods are popular for segmenting tourism markets. These methods are not without controversy. In this study, we use bagged clustering on the push and pull factors of Western Europe to segment potential young Chinese travelers. Bagged clustering overcomes some of the limitations of hierarchical and nonhierarchical methods. A sample of 403 travelers revealed the existence of four clusters of potential visitors. The clusters were subsequently profiled on sociodemographics and travel characteristics. The findings suggest a nascent young Chinese independent travel segment that cannot be distinguished on push factors but can be differentiated on perceptions of the current independent travel infrastructure in Western Europe. Managerial implications are offered on marketing and service provision to the young Chinese outbound travel market.
    URI
    http://dx.doi.org/10.1177/0047287513514299
    http://hdl.handle.net/10863/533
    Collections
    • Articles - Economics and Management

    Related items

    Showing items related by title, author, creator and subject.

    • Thumbnail

      Market Segmentation using Bagged Fuzzy C–Means (BFCM): Destination Image of Western Europe among Chinese Travellers 

      D'Urso P; Prayag G; Disegna M; Massari R (2013)
      Market segmentation offers several strategic and tactical advantages to marketers. Hierarchical and non-hierarchical segmentation methods have several weaknesses but remain widely applied in tourism studies. Alternative ...
    • Contextual information elicitation in travel recommender systems 

      Braunhofer M; Ricci F (Spinger, 2016)
      Context-Aware Recommender Systems are advisory applications that exploit users’ preference knowledge contained in datasets of context-dependent user ratings, i.e., ratings augmented with the description of the contextual ...
    • The Use of Travel Guidebooks to Reduce Risks 

      Osti, L (Competence Centre in Tourism Management and Tourism Economics (TOMTE), 2008)
      The puchase and consumption of tourism is associated with financial risk, social risk, psychological risk, performance risk, and physical risk. These risks relate to the characteristics of tourism services, which are ...

    Browse

    All of BIACommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    Admin Login
    Privacy | Contact Us | About
    © UniBz