Halal products and services in the italian tourism and hospitality industry: Brief case studies of entrepreneurship and innovation
De Massis A
MetadataShow full item record
Increasing tourism by Muslims to non-Muslim countries highlights a need to examine the capacity and willingness of such destinations to fully cater to Muslim needs and ways of life. This paper explores the case of Italy, where a gradual move is being made to offer halal products and even accommodation and facilities that cover the basic tenets of Muslim faith. © 2014 World Scientific Publishing Company.