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dc.contributor.authorMatt, DT
dc.contributor.authorFranzellin, VM
dc.contributor.authorRauch, E
dc.date.accessioned2015-05-22T11:37:19Z
dc.date.available2015-05-22T11:37:19Z
dc.date.issued2010
dc.identifier.issn0947-0085
dc.identifier.urihttp://hdl.handle.net/10863/348
dc.description.abstractThe success rate of new strategies, products and services can only be increased by a consequent (pre-) orientation to the future markets and respectively the stakeholder’s and the customer’s benefit. This article presents a methodology which helps predicting new market trends and identifying systematically the customer needs and shows how to define on this basis a consistent vision and strategy for the company (from the high-level targets to the lower-level strategies). The approach is based on the combination of different methodologies like the Delphi techniques and the Axiomatic Design aims to the systematic identification of share-/stakeholders and customer’s benefits and requirements. An example taken from the durable goods industry helps to illustrate the successful application of this approach.en_US
dc.publisherCarl Hanser Verlagen_US
dc.titleCustomer focused strategy development = Kundennutzenorientierte Strategieentwicklungen_US
dc.typeArticleen_US
dc.date.updated2014-07-23T11:31:35Z
dc.language.isiDE-DE
dc.journal.titleZeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF
dc.description.fulltextinternalen_US


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