Show simple item record

dc.contributor.authorMatt, DT
dc.contributor.authorFranzellin, VM
dc.contributor.authorRauch, E
dc.description.abstractThe success rate of new strategies, products and services can only be increased by a consequent (pre-) orientation to the future markets and respectively the stakeholder’s and the customer’s benefit. This article presents a methodology which helps predicting new market trends and identifying systematically the customer needs and shows how to define on this basis a consistent vision and strategy for the company (from the high-level targets to the lower-level strategies). The approach is based on the combination of different methodologies like the Delphi techniques and the Axiomatic Design aims to the systematic identification of share-/stakeholders and customer’s benefits and requirements. An example taken from the durable goods industry helps to illustrate the successful application of this approach.en_US
dc.publisherCarl Hanser Verlagen_US
dc.titleCustomer focused strategy development = Kundennutzenorientierte Strategieentwicklungen_US
dc.journal.titleZeitschrift für wirtschaftlichen Fabrikbetrieb : ZWF

Files in this item


There are no files associated with this item.

This item appears in the following Collection(s)

Show simple item record