The customer value in the focus (Den Kundennutzen im Visier)
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The success rate of new products or services can be increased only by a consequent orientation at the customer value: the customer needs drive the buying decision! Especially in service design, the identification and communication of the customer benefit is often very difficult. This paper presents a methodology which helps to identify systematically the customer needs and the relative customer requirements and how to define on their basis the functional requirements for product development. The approach bases on the principles of Axiomatic Design and enlarges them by a component for the systematic identification of customer benefits and requirements. An example taken from the service sector helps to illustrate the successful application of the approach.
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The customer value in the focus - An axiomatic design based method to Improve the success rate of new products or services Matt DT; Franzellin V (IAMOT, 2008)The success rate of new products and services can only be increased by a consequent orientation to the customer benefit: the benefit drives the buying decision! The identification and communication to the customer benefit ...
Axiomatic Customer Value Engineering – ein Werkzeug zur systematischen Steigerung der Erfolgsquote in der Neuproduktentwicklung Matt DT (Gito-Verlag, 2009)Die Erfolgsquote von neuen Produkten und Dienstleistungen lässt sich nur durch eine konsequente Orientierung am Kundennutzen steigern: Der Nutzen treibt die Kaufentscheidung! Die Ermittlung des Kundennutzens ist jedoch ...
Aichner, T; Coletti, P (2013)Mass customization has become important to business because of the difficulties for customers in finding what they want despite an increase in product variety for many categories over the past decades. The emergence of ...