Family’s decision in venture creation for next generation leaders: the role of trust across two generations in the case of diversification
Mohd Nor L
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This chapter examines how the family influences entrepreneurial outcomes in the context of a successful family business in Malaysia, the MOFAZ Group. The main focus is on the founding entrepreneur, within a business group (Lechner and Leyronas, 2009), and his multiple activities ('portfolio entrepreneurship') in order to exploit new opportunities through diversification, how he functions as an entrepreneur, the dynamics of his family environment, and how he makes and arrives at decisions.
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