Blog success Factors: Opportunities for destination marketing
MetadataShow full item record
SubjectVirtual Communities; User-generated content; Tourism destination marketing; Storytelling; Blog; Netnography
This exploratory study discusses the opportunities for tourism destination marketing organizations to communicate successfully their attractions and offerings through user generated blog content. Key features of effective blogs are identified through netnography of three major blog platforms.
Showing items related by title, author, creator and subject.
Market Segmentation using Bagged Fuzzy C–Means (BFCM): Destination Image of Western Europe among Chinese Travellers D'Urso P; Prayag G; Disegna M; Massari R (2013)Market segmentation offers several strategic and tactical advantages to marketers. Hierarchical and non-hierarchical segmentation methods have several weaknesses but remain widely applied in tourism studies. Alternative ...
Winter tourism in Germany is much more than skiing! Consumer motives and implications to Alpine destination marketing Bausch T; Unseld C (2018)Winter sports tourism is a key economic factor in many mountain regions worldwide. Research to date has concentrated on economic and environmental questions related to winter sports and winter outdoor activities, with the ...
A netnography of war heritage sites’ online narratives: user-generated content and destination marketing organizations communication at comparison Irimiás A; Volo S (2018)Purpose: The aim of this paper is twofold: to provide empirical evidence of the knowledge-sharing process within virtual communities interested in war heritage sites and to compare user-generated content (UGC) in virtual ...