Agritourism in Europe: Enabling Factors and Current Developments of Sustainable On-Farm Tourism in Rural Areas
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For many decades, agritourism has emerged as a particular form of tourism addressing the desire of urban people to spend holidays in the countryside with experiencing typical agricultural surroundings and activities. On-farm touristic activities offer farmers the possibility of diversifying and generating additional income to supplement their low agricultural income. This supports maintaining the viability of active farms and rural communities, particularly in areas of natural constraints like mountain regions. Agritourism activities enhance and promote agricultural resources, traditions, and culture. Following this line of thought, agritourism results in being a successful example of sustainable tourism that has gained importance over the years. The chapter provides a comprehensive scientific overview on the development, situation, challenges, and limits of agritourism in mountain regions, exemplified by the situation in the European Alps as a relevant type of sustainable tourism and on-farm diversification in rural areas.
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