The organisation of Corporate Foresight: a multiple case study in the telecommunication industry
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The present paper focuses on the organisation of Corporate Foresight (CF): how the companies design their organisation to anticipate future trends and detect weak signals. The research focuses on a multiple case-study in the telecommunication industry. The paper highlights the organisational variables that characterise a CF organisation (organisational definition, specialisation and mechanisms of internal cohesion) and relates them to CF performance measures (effectiveness and efficiency). For increasing CF performance, companies need to define a peculiar system for foresight, more “structural” or more “cultural”, to specialise for foresight, to build a control system for procedures and to model internal and external relationships.
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