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dc.contributor.authorVolo S
dc.contributor.authorIrimias A
dc.contributor.editor
dc.date.accessioned2019-10-16T08:49:41Z
dc.date.available2019-10-16T08:49:41Z
dc.date.issued2016
dc.identifier.issn1054-8408
dc.identifier.urihttp://dx.doi.org/10.1080/10548408.2015.1094000
dc.identifier.urihttps://www.tandfonline.com/doi/full/10.1080/10548408.2015.1094000
dc.identifier.urihttps://bia.unibz.it/handle/10863/11111
dc.description.abstractThe purpose of this paper is to provide a long-term perspective on destinations’ ability to enhance movie productions. A longitudinal approach is used: a destination film production history is analyzed through a holistic case study. Different cinematic periods were identified and post-release marketing activities documented and discussed. This study complements existing literature by providing a comprehensive analysis of the long-term interplay between movie productions and related marketing initiatives undertaken at destinations. Implications for researchers and marketers are discussed.en_US
dc.languageEnglish
dc.language.isoenen_US
dc.relation
dc.rights
dc.titleFilm Tourism and Post-Release Marketing Initiatives: A Longitudinal Case Studyen_US
dc.typeArticleen_US
dc.date.updated2019-09-29T03:22:52Z
dc.publication.title
dc.language.isiEN-GB
dc.journal.titleJournal of Travel and Tourism Marketing
dc.description.fulltextnoneen_US


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