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Market Segmentation using Bagged Fuzzy C–Means (BFCM): Destination Image of Western Europe among Chinese Travellers
Market segmentation offers several strategic and tactical advantages to marketers. Hierarchical and non-hierarchical segmentation methods have several weaknesses but remain widely applied in tourism studies. Alternative ...
Fuzzy segmentation in postmodern consumers
The aim of this paper is to create a nexus between postmodern consumer behaviour and fuzzy clustering, and to propose a suitable clustering method to segment postmodern consumers. From a methodological perspective, the ...
The Influence of Visitors’ Satisfaction on Expenditure Behaviour
This study analyses spending behaviour of international visitors to Italy. In specific it focuses on the impact that visitors’ satisfaction with different attributes of the trip exerts on expenditure among different service ...
Visitor Satisfaction at the Museum: Italian versus Foreign Visitors
Trying to understand what comprises and influences visitor satisfaction is one of the most relevant areas of research for the tourism sector. The aim of this study is to analyze which factors influence overall satisfaction ...
The Behaviour of Repeat Visitors to Museums: Review and Empirical Findings
This study presents a theoretical and operational framework for analysing repeat visit to museums. Starting from the literature on repeat visit in tourism, the specificities of these cultural attractions are made explicit ...