Now showing items 1-3 of 3
(Elsevier, 2013)Market segmentation comprises a wide range of measurement tools that are useful for the sake of sup- porting marketing and promotional policies also in the sector of cultural economics. This paper aims to contribute to the ...
(Springer Verlag (Germany), 2013)
(2013)The authors study the determinants of the expenditure behaviour of visitors to two types of museums. Ad hoc surveys were conducted between June and September 2011 of visitors to the South Tyrol Museum of Archaeology and ...