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(2013)Findings related to how country of origin affects consumers’ product evaluations are still not consistent. Previous studies are mainly based on experiments and the results related to consumer judgements come from the ...
(Elsevier, 2013)Aim of the paper is to propose a segmentation technique based on the Bagged Clustering (BC) method. In the partitioning step of the BC method, B bootstrap samples with replacement are generated by drawing from the original ...