Investigating User’s Information Needs and Attitudes Towards Proactivity in Mobile Tourist Guides
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In recent years mobile devices became the way of choice for consuming digital content. One of the areas in which this monumental shift has a great impact that creates a lot of opportunities and challenges is tourism. Proactive computing comes with the promise of providing a more engaging user experience. However, due to many practical challenges in areas of first choice, such as mobile tourist guides, proactivity does not yet create a noticeable impact. This motivates our explorative study that focuses on users’ information needs during different stages of travel and their attitudes related to different aspects of proactive systems such as privacy concerns, trust or their willingness-to-pay for such services. Analysis indicates some interesting and significant relations between these aforementioned concepts that reflect the users’ perspectives on proactive systems.