Communicating the Heritage, a Transmedia-Driven Approach
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The sales of printed material are at a historic low, digital publications are growing at a constant rate. Concurrently, we are witnessing the development of a culture of print that dialogues with the digital, creating a converging relationship. With this premise, the paper presents the research project Das Land and LP magazine, a transmedia editorial project edited and published in a posteditorial context by the Provincia Autonoma di Bolzano.