Your CEO Affects How Outsiders Perceive Your Brand

Other

C Benedetti, Paola Rovelli, A Fronzetti Colladon, A De Massis and K Matzler

2025

Handle:

https://hdl.handle.net/10863/46714

Abstract

Family business dynamics

Journal of Family Business Strategy

Family business advice

Family business marketing

Family or non-family leader? Your choice depends on the age of the firm, and can ultimately shape how the media and outside stakeholders see you.

url

FamilyBusiness.orgView

Title: Your CEO Affects How Outsiders Perceive Your Brand
Creators: C Benedetti
Paola Rovelli
A Fronzetti Colladon
A De Massis
K Matzler
Number of pages: 3
Identifiers: (UNIBZ)88897660
991007028955101241
Academic Unit: Faculty of Economics and Management
Language: English
Resource Type: Other
Description coverage: international
Author Names String: Benedetti C, Rovelli P, Fronzetti Colladon A, De Massis A, Matzler K
Additional Description: Source: FamilyBusiness.org

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