Abstract
The typewriter represents, both technically and socially, one of the most formative inventions of the 19th and 20th century. Since the beginning it connotes innovation and ‹zeitgeist›. Its manufactures employ the poster as a means of advertising, whose successful evolution into an artistic mass medium runs parallel. Thus the typewriter advertisement mirrors the history of the poster in general, in which progresses in printing techniques as well as stylistic and aesthetical changes are retraceable.
Against this background an exhibition developed within the research project (MECWRITE) at the Free University of Bolzano/Bozen, creates a link between the evolution of the typewriter, which also began in Partschins with the invention of Peter Mitterhofer, and the poster.
The exhibition consists of an analog and digital part. One is to outline the history of the typewriter advertising in a selection of posters allowing the visitor to navigate through an interactive, gesture-based part exhibition. The second is to commemorate today the influence of the typewriter through posters created by 20 invited contemporary designers.
The exhibition took place in the ‹Palais Mamming Museum› Meran from June to October 2015.