Abstract
Reading between the lines of companies' declarations yields encouraging insight on whether action can follow words, Grossetti, Gietzmann and Bogachek find.
- Title
- Corporate Codes of Conduct Go Beyond Impression Marketing
- Creators
- A CostaOlga Stanislavovna Bogachek
- Number of pages
- 1
- Identifiers
- (UNIBZ)86284114
991006917123501241 - Academic Unit
- Faculty of Economics and Management
- Language
- English
- Resource Type
- Other
- Description coverage
- national
- Author Names String
- Costa A, Bogachek OS
- Additional Description
- MIURSSDCODE: SECS-P/07
MIURSSD: Economia aziendale
unibz-area: Financial Markets and Regulation
description: article written by Andrea Costa, Bocconi, Olga Bogachek contributed with infographic.
Source: Bocconi Knowledge