Abstract
Does hiring an external CEO make a family business stronger or does it risk eroding its core values? A new study reveals how CEO identity influences brand perception and why the generational stage of a family firm plays a crucial role.
- Title
- Family or Nonfamily CEOs? The Relevance of CEO Identity for Family Firm’s Brand Importance
- Creators
- Paola RovelliC Benedetti
- Publication Details
- Südtiroler Wirtschaftszeitung, Vol.5, pp.23-23
- ISSN
- 1972-6104
- Series / Volume
- 5
- Number of pages
- 1
- Identifiers
- (UNIBZ)88234921
991006970792501241 - Academic Unit
- Faculty of Economics and Management
- Language
- English
- Resource Type
- Magazine article
- Description coverage
- regional
- Author Names String
- Rovelli P, Benedetti C
- Additional Description
- description: English practice