Abstract
The paper reports an exemplary application in the field of wood pellets production of an original methodology to support business process re-engineering by mapping product requirements to product development phases in order to analyse their contribution to value creation. The methodology has been already published and validated by the authors in different industrial sectors through real case studies, all characterized by well-established business processes, needing improvements to preserve their competitiveness on the marketplace. In this paper the effectiveness of the methodology in identifying process criticalities is tested with regards to industrial processes experiencing under capacities in satisfying the market demand as well as concerning not yet established business ideas. According tothis perspective, the wood pellet production process is a suitable case study. In fact, this industrial sector presents high business opportunities in Italy, since the market demand of such kind of energy sources has grown dramatically in the last five years. However, the poor performance of current industrial processes not yet at a mature stage does not allow the complete exploitation of the biomass resources, thus the market demand of woody fuels remains unsatisfied. The paper first positions the work of the authors with respect to already established business processre-engineering techniques; then summarizes the original methodology and details its application in the biofuel field.