Abstract
In Inno4Grass, practical know-how on grassland-based farming systems is combined with results of scientiic research and development in a participatory approach. e impact of the project will increase by the eecient spreading of the results to the larger farming community. is study therefore aimed to get insight into the main inuencing factors for decisions of grassland farmers. An on-line questionnaire was issued among European grassland farmers in eight countries and yielded more than 1000 responses. e most important inuencing factor for decisions with respect to grasslands was the farmers' own values and norms (>90%). Image of the farm / the sector, advisors, consumers, customers and family were also considered important. ese results should be taken into account when trying to reach the larger farm community.