Abstract
Under four consecutive economical transition phases in 1967 to 2011 CE, the eco-cultural mass tourism strengthened its position as the main economical activity in the High Mountains of Sinai Peninsula (i.e., UNESCO WHS No. 954). The interchanging relation between different stakeholders on one hand, and mass tourism on the other hand; in addition to the domestic mass urbanisation and modernisation policies; all caused a series of impacts on the socioeconomic life, environmental resources and cultural heritage. Based on ten years of research and survey work (i.e., Sinai Peninsula Research 2000 to 2010 CE), this paper presents a model, defining the key aspects and the role of mass tourism as a key component of sustainable development and rural-urban regeneration. It introduces a newly developed version of quality function deployment (QFD) in order to quantify the immeasurable aspects in an era of uncertainty (i.e., accountability of the for-profit and non-profit organisations), providing a mid-ground between the profit maximisation theory and sustainability theory in practice.