Abstract
In recent years, building technologies have been developed in order to improve comfort and energy saving. European institutions and single countries firmly invite individuals to choose high energy-saving strategies in order to decrease carbon emissions and energy consumption. Examples could be found in thermal insulators added to façades and improvement of glazing performance. At present, two technologies are the most used in construction realization: traditional (concrete, masonry or in general heavyweight structure) or wood (timber, crosslam or in general timber lightweight structure). Designers, scientists and builders have their own opinions on these two topics, but good insulation performance are achievable with both of them. Nevertheless, for lay people as well as for designers, wooden structures seem more comfortable, reliable and insulated. Therefore, an international survey was realized in order to investigate what individuals expect from these two different construction technologies in terms of insulation performance. Results indicate that timber buildings stereotypes are confirmed for acoustic and thermal insulation and show how scientific communication may help to deal with new or untraditional constructions.