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The gap between wine expert ratings and consumer preferences: Measures, determinants, and marketing implications
Journal article   Peer reviewed

The gap between wine expert ratings and consumer preferences: Measures, determinants, and marketing implications

J Schiefer and Christian Fischer
International Journal of Wine Business Research, Vol.4
4
2009
Handle:
https://hdl.handle.net/10863/31947
url
https://dx.doi.org/10.1108/17511060810919443View

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