Abstract
This research aims to gain a deeper appreciation of where the entrepreneurial orientation (EO) conversation has gained momentum based upon an analysis of its key conversational landmarks and the studies which have thus far provided its principal theoretical scaffolding. Drawing upon a bibliometric analysis of 62,499 citations from all 822 publications on EO existing so far, thereby building the most comprehensive overview of EO studies collected to date, we are able to identify which studies, journals, and disciplines have offered critical landmarks within the conversation. Moreover, we categorize these influential landmark studies into four primary areas, namely “Defining pieces”, “Methods and measurement”, “Contingencies”, and “Impact”, and discuss how prominent landmarks within the EO conversation have created the current theoretical scaffolding upon which EO research is now building. Notably, our study observes Schumpeter’s (1934) theory of entrepreneurship and innovation as ‘creative destruction’ as well as Barney’s (1991) resource-based view (RBV) as landmarks within EO’s present theoretical scaffolding.