Abstract
In 2009 the Italian Dolomites became serial Natural World Heritage property. Due
to the high intensity of tourism, with large tourist flows and overcrowded hotspots
in the summer and winter seasons causing severe pressure on the environment, the
IUCN required a comprehensive strategy for sustainable tourism mobility, which was
devised by EURAC Research. This report presents selected results on the travel pat-
terns in the access to the Dolomites. It highlights the tourists’ modal choice motiva-
tion and their willingness to accept regulatory measures.