Abstract
The domain of sport entrepreneurship has become firmly established in the scientific community, but there remains an ongoing debate about the true meaning of sport entrepreneurship. Is sport entrepreneurship a distinct characteristic of sport, or is it a deduction of innovative behavior to create business in sport? Current conceptual progress is limited in important aspects of opportunity exploitation and value creation. This study offers a fundamental reconciliation based on a thorough literature review on the distinct nature of sport and theoretical constructs of entrepreneurial research to decode and recompose the concept of sport entrepreneurship. The presented effort towards a universally accepted definition is based on a process perspective and by integrating sport-related social entrepreneurship, this study is a prelude to improve the coherence of the future paradigm of sport entrepreneurship.