Abstract
This paper investigates how Deleuze’s work on cinema represents a fundamental framework for understanding the production of value in the infocapital era. In the first part of this paper we will discuss the organization of audiovisual narrative spaces as a pure form of spatial organization, as proposed by Deleuze. Particular attention is given to the characteristic Deleuze granted to the cinematographic camera: the capacity to develop non-Euclidean spaces. I also focus my analysis on the importance of technological improvements in the development of new narrative spaces and in the move towards the creation of a multidimensional narrative space that clearly presents non-Euclidean characteristics. Having this analysis as the starting point, it will be possible to understand the new relationship established between mankind, technology and nature. Consequently, in the last part of this paper I propose a new analysis of the Marxist concepts of praxis and reification. In my opinion, these concepts represent key points in the development of a new-materialistic approach to the analysis of the mechanism of the production of value in our technological context.