Abstract
The article explores the rich and complex cultural landscape of Florence during the 1960s, focusing particularly on the activities of Gruppo 70. Known for its interdisciplinary nature, Gruppo 70 brought together artists, poets, musicians, and theorists to address avant-garde themes and communication in an industrialized society. The author analyses the aesthetic positions and criticisms of the group’s founding members, with particular focus on the conferences and events that marked the official inception of the movement in 1963.