Abstract
Digitalization is radically changing production chains in all sectors and the dynamics among producers, suppliers, and end-users. Large as well as small and medium enterprises (SMEs) operating in the craft industry are witnessing a fundamental transition toward digitalization. In Italy, craft SMEs are mostly family managed and owned, and these firms are finding themselves under severe innovation pressure. Through an online self-assessment tool (DigiCheck), this study investigates the current and expected level of digitalization in 100 craft family SMEs in South-Tyrol (Italy). The study offers insights into their attitude towards digitalization, and the opportunities and challenges they face. Four types of digital craft family SMEs emerge: Digital Leader, Digital Oriented, Digital Surrendered, Digital Steady-State. While the results indicate a relatively high willingness to innovate, major challenges prevail that hamper craft SMEs in adopting Industry 4.0 technologies and solutions.