Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements

Journal article

Peer reviewed

D Gerhard, A Brem, Christian Vincenzo Baccarella and KI Voigt

International Journal of Management, Vol.28(2), pp.330-348

28

2011

Handle:

https://hdl.handle.net/10863/48740

Details

Title: Innovation Management and Marketing in the High-Tech Sector: A Content Analysis of Advertisements
Creators: D Gerhard
A Brem
Christian Vincenzo Baccarella
KI Voigt
Publication Details: International Journal of Management, Vol.28(2), pp.330-348
ISSN: 0813-0183
Series / Volume: 28
Number of pages: 19
Identifiers: (UNIBZ)90448383
991007112560501241
Scopus ID: n.a.
Academic Unit: Faculty of Economics and Management
Language: English
Resource Type: Journal article
Author Names String: Gerhard D, Brem A, Baccarella CV, Voigt KI
Additional Description: description: Record is part of a bulk validation set

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