Improving Profitability with customer-centric Strategies: The case of a Mobile Content Provide

Massimiliano Bonacchi; Paolo Maria Perego

doi:10.1002/jsc.899

Back

Improving Profitability with customer-centric Strategies: The case of a Mobile Content Provide

Journal article

Peer reviewed

Improving Profitability with customer-centric Strategies: The case of a Mobile Content Provide

Massimiliano Bonacchi and Paolo Maria Perego

Strategic Change, Vol.20(7-8), pp.253-267

2011

DOI: https://doi.org/10.1002/jsc.899

Handle:

https://hdl.handle.net/10863/4431

Abstract

Customer-centric strategy firms need to focus on forward-looking indicators and ensure a synergistic relationship between decision rights, performance measurement, and reward systems.

Files and links (1)

url

http://onlinelibrary.wiley.com/doi/10.1002/jsc.899/fullView

Details

Title: Improving Profitability with customer-centric Strategies: The case of a Mobile Content Provide
Creators: Massimiliano Bonacchi
Paolo Maria Perego
Publication Details: Strategic Change, Vol.20(7-8), pp.253-267
ISSN: 1086-1718
EISSN: 1099-1697
Series / Volume: 20
Publisher: Wiley: No OnlineOpen
Identifiers: (UNIBZ)1042880
991005772750201241
Web of Science ID: WOS:000218171500002
Scopus ID: n.a.
Academic Unit: Faculty of Economics and Management
Faculty of Economics and Management
Language: English
Resource Type: Journal article
Author Names String: Bonacchi M, Perego P

Metrics

27 Record Views