- Title
- High-tech marketing communication in the automotive industry: A content analysis of print advertisements.
- Creators
- Christian Vincenzo BaccarellaW Scheiner CKI T Voigt
- Publication Details
- INTERNATIONAL JOURNAL OF BUSINESS ENVIRONMENT, Vol.6(4), pp.395-410
- ISSN
- 1740-0589
- Series / Volume
- 6
- Number of pages
- 16
- Identifiers
- (UNIBZ)90448153
991007112662701241 - Scopus ID
- n.a.
- Academic Unit
- Faculty of Economics and Management
- Language
- English
- Resource Type
- Journal article
- Author Names String
- Baccarella CV, Scheiner C W, Trefzger, T Voigt KI
- Additional Description
- description: Record is part of a bulk validation set
Journal article
High-tech marketing communication in the automotive industry: A content analysis of print advertisements.
INTERNATIONAL JOURNAL OF BUSINESS ENVIRONMENT, Vol.6(4), pp.395-410
6
2014
Handle:
https://hdl.handle.net/10863/48735
Details
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