Do Country of Origin and Translation methods really matter for foreign brands in the Chinese market?

Journal article

Peer reviewed

Tiziano Vescovi, Francesca Checchinato, Marta Disegna, Paola Gazzola and Wang Zhongming

Journal of Marketing Trends, Vol.2, pp.25-34

2

2013

Handle:

https://hdl.handle.net/10863/9641

Details

Title: Do Country of Origin and Translation methods really matter for foreign brands in the Chinese market?
Creators: Tiziano Vescovi
Francesca Checchinato
Marta Disegna
Paola Gazzola
Wang Zhongming
Publication Details: Journal of Marketing Trends, Vol.2, pp.25-34
ISSN: 1961-7798
EISSN: 2114-8910
Series / Volume: 2
Identifiers: (UNIBZ)1167200
991005772626001241
Scopus ID: n.a.
Academic Unit: Faculty of Economics and Management
Language: English
Resource Type: Journal article
Author Names String: Vescovi T, Checchinato F, Disegna M, Gazzola P, Zhongming W

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