Customer value management

Journal article

Peer reviewed

Unternehmung, Vol.54(4), pp.289-307

54

2000

Handle:

https://hdl.handle.net/10863/38718

Details

Title: Customer value management
Creators: Kurt Matzler
Publication Details: Unternehmung, Vol.54(4), pp.289-307
ISSN: 0042-059X
Series / Volume: 54
Publisher: Nomos Verlagsgesellschaft
Identifiers: (UNIBZ)21236
991006714597501241
Scopus ID: n.a.
Academic Unit: Faculty of Economics and Management
Language: German
Resource Type: Journal article
Author Names String: Matzler K
Additional Description: description: Record is part of a bulk validation set

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