Contextual Factors of Resilient Tourism Destinations in a Pandemic Situation: Selected Cases from North and South Tyrol during the SARS-CoV-2 Pandemic

E Nöhammer; M Haid; Philipp Corradini; S Attenbrunner; P Heimerl; R Schorn

doi:10.3390/su142113820

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Contextual Factors of Resilient Tourism Destinations in a Pandemic Situation: Selected Cases from North and South Tyrol during the SARS-CoV-2 Pandemic

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Contextual Factors of Resilient Tourism Destinations in a Pandemic Situation: Selected Cases from North and South Tyrol during the SARS-CoV-2 Pandemic

E Nöhammer, M Haid, Philipp Corradini, S Attenbrunner, P Heimerl and R Schorn

Sustainability, Vol.14(21)

25/10/2022

DOI: https://doi.org/10.3390/su142113820

Handle:

https://hdl.handle.net/10863/25531

Abstract

This study examines critical factors for tourism destination resilience in the first year of the SARS-CoV-2 pandemic in North Tyrol (AT) and South Tyrol (IT). Based on a mixed-method approach, the summer seasons of 2019 and 2020 are compared regarding change in overnight stays in 26 municipalities. The results highlight the importance of the classical 4Ps of marketing and specific contextual factors. These and their implications for research and practice are discussed. Marketing mix aspects most relevant for resilience in a highly tourism-dependent region are outlined.

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Details

Title: Contextual Factors of Resilient Tourism Destinations in a Pandemic Situation: Selected Cases from North and South Tyrol during the SARS-CoV-2 Pandemic
Creators: E Nöhammer - UMIT - Private Universität für Gesundheitswissenschaften, Medizinische Informatik und Technik
M Haid
Philipp Corradini
S Attenbrunner
P Heimerl
R Schorn
Publication Details: Sustainability, Vol.14(21)
ISSN: 2071-1050
EISSN: 2071-1050
Series / Volume: 14
Publisher: MDPI
Identifiers: (EURAC)26678803
991006436897901241
Web of Science ID: WOS:000884001200001
Copyright: Open access Copyright: © 2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/)
Academic Unit: Institute for Regional Development
Language: English
Resource Type: Journal article
Description coverage: international
Description audience: Scientific
Local Fields: Scientific
Author Names String: Nöhammer E, Haid M, Corradini P, Attenbrunner S, Heimerl P, Schorn R

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