Abstract
Purpose The purpose of this paper is to provide a structured overview of the application of the configuration approach in the context of new and small ventures. Design-methodology-approach The paper surveys the empirical literature in the leading entrepreneurship journals from 1994 to 2006. Findings There are a small, but significant number of studies that deal with the empirical identification and examination of new venture types. However, researchers are just beginning to tap the potential of the configuration approach. More specifically, configuration analyses are still rather heterogeneous, and no study deals with the identification of development configuration in the context of new ventures yet. Research limitations-implications Since the configuration approach has already delivered interesting results in research on new ventures, we might see additional studies based on this approach in the future. However, there are practical and theoretical considerations to be taken into account. Practical implications An awareness of the existence of different types of start-ups can lead to more informed decisions in new venture management. Originality-value This literature review identifies and structures empirical configuration research in the context of new and small ventures. Also, awareness for future research opportunities is raised. © 2007, Emerald Group Publishing Limited