Abstract
The present paper addresses the issue of communicating tourism crises, with a special focus on the role of the destination marketing organization's Web sites. The risks and impact of the avian flu on the mobility of people, and consequently therefore, on tourism has been addressed. Selected tourism destinations crisis communication strategies were investigated through their Web sites. The findings should (a) bring to the attention of tourism authorities the potential role that destinations' Web sites have in helping to prevent worldwide diseases and to compare different approaches adopted by different types of destinations, and (b) help governments, destinations and other stakeholders to understand the conditions necessary for communicating tourism crises and outbreaks by using their Web sites as effective tools to better share information among them.