- Title
- Advertising for high-technology products in the product launch phase: a content analysis
- Creators
- Christian Vincenzo Baccarella - Friedrich-Alexander-Universität Erlangen-NürnbergD Gerhard - Friedrich-Alexander-Universität Erlangen-NürnbergKI Voigt - Friedrich-Alexander-Universität Erlangen-Nürnberg
- Publication Details
- International Journal of Engineering Management and Economics, Vol.1(4), pp.249-268
- ISSN
- 1756-5154
- EISSN
- 1756-5162
- Series / Volume
- 1
- Number of pages
- 20
- Identifiers
- (UNIBZ)90448594
991007112263201241 - Scopus ID
- n.a.
- Academic Unit
- Faculty of Economics and Management
- Language
- English
- Resource Type
- Journal article
- Author Names String
- Baccarella CV, Gerhard D, Voigt KI
- Additional Description
- description: Record is part of a bulk validation set
Journal article
Advertising for high-technology products in the product launch phase: a content analysis
International Journal of Engineering Management and Economics, Vol.1(4), pp.249-268
1
2010
Handle:
https://hdl.handle.net/10863/48699
Details
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