Abstract
AI has significantly advanced, impacting various fields, particularly the Creative and Cultural Industries (CCI), prompting a reevaluation of traditional approaches and professional roles. This paper critically examines the evolving role of AI in the cultural and creative industries (CCI) by analyzing its impact on both professionals and society, using architecture and music as exemplary cases. The study challenges the traditional "myth" of creativity, historically viewed as an exclusively human ability, now being reshaped by AI technologies. By adopting a transdisciplinary approach, the paper highlights the need for a broader understanding of how AI influences the cultural sector, emphasizing the importance of considering both the economic and socio-technical imaginaries in this transformation.