Abstract
Satisfaction analyses have long been undertaken and in various ways, butthe elaboration of strategic positioning options on the basis ofsatisfaction ratings has been fairly neglected. We report the results ofa satisfaction study of major Alpine ski resorts, where we firstidentify the factor structure of overall satisfaction throughconfirmatory factor analysis and then present the relative positioningof skiing areas on these attribute factors in a bi-dimensional space byapplying the technique of correspondence analysis. We interpret theresults for two different segments (under 25 years of age, and over 50years), thereby demonstrating the necessity of including satisfactionscores in strategic positioning decisions.