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Customer-based Destination Brand Equity Model
Encyclopedia entry   Peer reviewed

Customer-based Destination Brand Equity Model

T Chekalina, Matthias Fuchs and M Lexhagen
Encyclopedia of Tourism Management and Marketing, pp.742-744
Edward Elgar Publishing
2021
Handle:
https://hdl.handle.net/10863/42942
url
https://doi.org/10.4337/9781800377486.customer.based.destinationView

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