Abstract
Food Chocolate Design is a project that talks about food, but not only: it talks about flavour with a capital F and about intrinsic Italian quality and talent.
Starting off with chocolate as our recurring theme, eight food craftsmen were put around a table; these food craftsmen are dedicated pioneers in design, applying method and passion, and they analyze problems of production, do meticulous research on raw materials, and, consequently, develop their products as complex projects.
The artisan chocolate of Modica Sabadì is the leitmotiv, around which eight food pairings were created, along with the same number of interpreters of quality, giving life to a new flavour experience expressed in the form of recipes. Intelligence, radicated in the hands of artisans, enters the crowded kitchen of eight brilliant food bloggers, giving life to sixteen recipes interpreted and translated into images by sixteen Italian graphic designers.
16 recipes, 32 posters, 1 book, 1 Taste Alphabet, 1 exhibition.
Emblematic location of this journey is an old Florence station, the Leopolda Station, theatre today of one of the most important food fairs in Italy, Taste by Pitti Immagine.
The 9th, 10th e 11th of March the flavour train stops in Florence.
Food Chocolate Design is a project that talks about food, but not only: it talks about flavour with a capital F and about intrinsic Italian quality and talent. Starting off with chocolate as our recurring theme, eight food craftsmen were put around a table; these food craftsmen are dedicated pioneers in design, applying method and passion, and they analyze problems of production, do meticulous research on raw materials, and, consequently, develop their products as complex projects. The artisan chocolate of Modica Sabadì is the leitmotiv, around which eight food pairings were created, along with the same number of interpreters of quality, giving life to a new flavour experience expressed in the form of recipes. Intelligence, radicated in the hands of artisans, enters the crowded kitchen of eight brilliant food bloggers, giving life to sixteen recipes interpreted and translated into images by sixteen Italian graphic designers. 16 recipes, 32 posters, 1 book, 1 Taste Alphabet, 1 exhibition.Emblematic location of this journey is an old Florence station, the Leopolda Station, theatre today of one of the most important food fairs in Italy, Taste by Pitti Immagine.