Abstract
Within the research project "Data visualisation for LEW" we started as a group of six students, n communication design and interactive media and did a concept for non-commodity products.
The challenge was to define a consistent visual appearance/language, storytelling and interaction for print and digital media.
We created a concept based on the use of graphical elements and visualisations. The aim was to show seven different houses for seven products. To give every house its own personality, we used a different architecture and in addition to that, we designed characteristics and semantic things for each house, to visualise its residents – without showing people. We also put a storyline into the editorial design: First, we´d like to show the product and its specific features. After that, we´d like to inform about how it ahs to be installed in the basement/on the roof or together with the existing housing technology. Afterwards, the visualisation shows the usage of the products and the financial advantages and necessary investments.
The result is a series of printed brochures and a digital web application. Every brochure shows and explains a specific product and provides all necessary information. The digital web application underlines the consistent concept and supports the story and information through interactive elements.
The project started at the end of 2014 and was finished at the end of 2016. The project results were also used for the LEW fair stand as well as at the flagship store in Augsburg.