Abstract
One of the main obstacles hampering the adoption of semantic technologies, is the lack of interest of users to create semantic content. In this paper, we focus on the incentives that may be applied and embedded within an application, in order to motivate users to create semantically annotated content. As an example, we show a semantically-enhanced Social Web Recommendation application, called Taste It! Try It!, integrated with a Linked Data source and Social Network. We also discuss the findings from the experiments run with 140 users.